How To Do Social Media!

5 Ways To Promote Your Facebook Photo Contests

How to promote your Facebook photo contests

There are many ways that you can take advantage of photo contests and the avenues offered by Facebook in promoting your brand. If you have an online business and you want to introduce it to a bigger audience, photo contests can serve as a legitimate promotional campaign. Facebook photo contests allow you to expand the reach of your company at very little expense. Here are five ways by which you can promote the photo contest that you have organized to facilitate brand recognition. If in the end you want more likes and shares of your page, and huge boost in Web traffic you’d pay attention to these guidelines.

promote your Facebook photo contests #1: Offer rewards and incentives for each entry to the Facebook photo contest

The best way to spread the word about an ongoing photo contest is people sharing the information to other Facebook users as well as in other social media platforms such as Instagram, Pinterest, Twitter and Google Plus. People must find the motivation to perform the additional task of hitting a couple of more buttons. They must be interested enough in the subject and deem it worth sharing. Receiving a reward or incentive can motivate audiences to share the information.

#2: Ask the public to be the judge of the contest

You can ask a panel of experts in photography to judge the entries, but make sure that you also involve the public in the vote. Many reality shows on television have benefited from viewer participation. In the same way that these shows enjoy consistently high ratings, you can invite the public, in this case, Facebook users to vote for their favorite photo. You can even reward participants who share the page and spread the word on your behalf.

#3: Feature a Weekly Fan Photo

Friends, fans and followers on Facebook become even more engaged if they are in the limelight. You can post a submitted fan photo as the featured photo of the week with the name of the photographer and a short description of the photograph. Making fans a part of a social marketing campaign is a strategy that always pays off. People love to see their names and they will spread the word about your campaign on their own when they share their featured photo on your Facebook page to their online social circle.

#4: Feature the winning photo as your page’s cover photo

The winner of your photo contest must be given star treatment. The best way to promote your fan page while giving the winner his or her well-deserved time at the spotlight is to use the winning image as the current cover photo. You can set a time for this special feature, but consider the fact that the winner will be sharing the photo and your page to friends and colleagues. They will also provide this new audience a link to your page on all the other social media sites that they maintain. This is s great opportunity for your brand to spread to a new audience, while allowing the winner to exploit bragging rights.

#5: Capitalize on important events

Lastly, you will find increased participation and exposure if you tie your Facebook photo contest with a popular event (e.g. March Madness, the Super Bowl). You can spread the word about your promotional campaign further with the additional links.

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5 Reasons Professionals Use Twitter

Why are professionals using Twitter

“What are you doing?” –That is the question Twitter account holders try to answer with a message that is 140 characters or less. But, Twitter has since evolved to become more than a text-based platform and the response could include photos, videos, and web links. Tweets started out as a means of sharing and connecting with friends. Now, it has become a legitimate marketing and promotional platform where products and services are showcased for exposure to a global audience. Twitter friends or “followers” have the power to choose whose feeds they want to appear on their home page. Since all sorts of information can be shared and posted on Twitter, professionals who want to expand their horizons can use Twitter to help them achieve their career goals.

Here are the top five reasons why professionals have taken to Twitter, and why you should consider doing the same.

1. Twitter offers numerous opportunities to socialize with industry peers

Building a network of industry contacts is an essential part of the life of a professional. Expanding one’s professional reach by linking with industry peers is now widely practiced on Twitter. Even organizations are maintaining “official” Twitter accounts to bring together members and invite more professionals to join the fray. Twitter can also be a mean of connecting with the most influential people. It pays to follow key players of the industry that are also maintaining Twitter accounts. One of the main benefits of establishing more professional connections is the development of collaborative networks, which increases possibilities for project and research collaborations. Twitter is a great platform for exchanging ideas, and professionals can take advantage of the tools it provides them to advance their skills and the profession where they belong.

professionals use twitter 2. Twitter is a great means of keeping up with with news relevant to the profession

Twitter can be used to share findings with one’s professional community, and many professionals and professional organizations are already doing so. Feeds can be read as they are posted, which makes this micro-blogging platform the best resource when it comes to getting updates and announcements on current and upcoming meetings, events and conferences. Professional gathering can even have live tweeting so that those who are unable to attend physically can still get important information and even give their feedback and insights on the topics being discussed.

3. Twitter provides information and real-time updates on available jobs

Micro-blogging is not only for students and teenagers who want to share with their followers what music they are listening to, or what they thought of the latest Hollywood franchise. It is also a place where employers are already putting out advertisements and regularly posting job-hiring announcements. A few months ago, the United States National Security Agency (NSA) recruitment office posted an encrypted tweet, which stated: “tpfccdlfdtte pcaccplircdt dklpcfrp?qeiq lhpqlipqeodf gpwafopwprti izxndkiqpkii krirrifcapnc dxkdciqcafmd vkfpcadf.” Twitter users replied with the decryption, which was “Want to know what it takes to work at NSA? Check back each month to explore careers essential to protect in your nation.” An agency representative confirmed the agency’s use of Twitter as a means of making career opportunities known to the public, in the hopes of attracting the brightest code makers and code breakers to consider working for the NSA. The NSA is not the only employer that tweets about needing recruits, although they are the only ones to do so in code.

4. Twitter is a free self-promotion tool

The best thing about Twitter is that it can be used for promotional purposes for free. A professional must be able to send word about about his or her services to his/her followers, and what better (and more economical way to do so) than social media? With the smart use of #hashtags, marketing campaigns can reach millions of people. A professional’s following can increase by 1000 Twitter followers overnight if all of Twitter’s features are maximized.

5. Twitter puts professionals in direct contact with potential clients

The most obvious reason why a huge number of professionals are taking to Twitter is the fact that their potential clients and their competitors as well are already using Twitter. Communicating directly with potential clients had never been easier. A professional need not spend a fortune establishing good public relations and demonstrating excellent customer service.

Do you use Twitter to promote your professional services or business?

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Benefits Of Using Social Media For Your Business

What can social media do for your business?

Marketing experts are united in declaring that social media platforms can serve as an effective promotional conduit for small businesses. It is definitely worth testing the waters and joining the increasing number of businesses that now maintain Facebook and Twitter accounts. Surely you want to be sure that you will be profiting from it mainly because you will be investing money. If you want to benefit from social media marketing, you need to know a few things about it first.

using social media for business Work for success

A business can gain significant competitive advantage when it has a social media presence. There is no denying the fact that more than a handful of small businesses are now enjoying prosperity mainly due to their immense popularity on Facebook and Twitter. A report from the Social Media Examiner revealed that there was increased traffic in 75% of small and medium-sized enterprises. Meanwhile, there was 89% increase in exposure. More visitors could easily translate to increased conversion especially if the products present compelling features that consumers will have difficulty resisting.

But success can only be attained after much hard work is accomplished. Building a social media presence does not take overnight and attaining major profits require a waiting period. There are certain requirements as well. For instance, a marketing strategy that is centered on social media should be holistic, streamlined, and targeted.

So, what are some of the benefits of using social media for your business? Here are a few possibilities to convince you that it is worth the effort to include social media platforms in your marketing strategy.

Exposure ad brand recognition

In the world of marketing, repeated exposure is said to be important in enticing a customer to buy a particular product. This old adage applies in today’s consumer culture, and there’s no better and more consistent exposure than what awaits your business in social media platforms. Account users check their newsfeeds a number of times during the day and anywhere that they have a decent Internet connection. Everyone who is part of the network can be reminded every so often of product features to help seal the decision for them.

In addition to exposure, social media platforms can contribute significantly to brand awareness, such that the public knows what the company is about and what the product is for. Building a community that keeps talking about the positive attributes of the product is one of the most effective means of spreading the word about it. Social media account users make up a community that are engaged in an ongoing dialog about your products and that is definitely helpful in building up the brand’s reputation. It does not matter how small a company is. It can exert a huge influence with the help of social media. This is usually achieved by the snowball effect which is always effective in attracting customers.

Lowered marketing costs

Another huge benefit of this form of modern marketing is that it is very cost-effective. Surely, there are expenses to be incurred, but it is nothing compared to the expenses of running paid ads and implementing other advertising strategies. You can broadcast content to a wide audience and they are sure to be interested because they “like” your page, right? You won’t have to spend additional money to spread the word beyond the existing circle of followers because the people who “like” your company will be doing this for you. They will share information about your products and services with their own online network of friends. These social signals are what search engines are looking for. Consequently, you’ll get better rankings on search results just because your brand is popular in social media. You won’t even have to pay for SEO to get the desired outcomes.

Customer service 24/7

Another great benefit of using social media for your business is that you open up opportunities for your customers to express their concerns in the most convenient way possible. They only need to log in to their Twitter and Facebook accounts and every inquiry or concern that they have are sent directly to you. You can provide better customer service because you are communicating directly with your customers and an open line is maintained 24/7. You can demonstrate your devotion to them by being responsive to their inquiries and by accommodating any request that they may have.

There’s no real importance of the current size of your business, if a small, medium or big business social media marketing can help your company experience and maintain growth. Companies like Social Media Combo are an excellent and fast way to make social media work for your business SEO and SMO marketing strategies. There are millions of potential customers using social media right now, even your competitors. So what are you waiting for?

Advantages Of Using Twitter For Small Business!

The importance of using twitter for small businesses:

Twitter, the online social networking and microblogging service that enables users to send and read short 140-character text messages, called “tweets” already counts with with 200 million users sending over 400 million tweets daily and without any doubt this social network can  certainly be an effective channel for communication for any small business. Contrary to popular belief, Twitter is not only a place for teenagers or celebrities talking about their daily activities. The importance and advantages of Twitter as a marketing tool has been proven by many small business owners, who have used this social network to grow their businesses. Bearing in mind that its free to market any product on Twitter, small businesses, without a doubt should start using this modern internet marketing tool to enhance their marketing activities online.

using twitter for small business

How can Twitter help small businesses?

In this post I’ll write about some of the factors that make emphasis on why Twitter is important for small businesses and how can they benefit from it;

  • Connects your business to your customers

Twitter counts with millions of users and more people are joining daily, making it one of the best places to look for potential customers. Small businesses that cater to a niche market or people of a particular geographic area can use this famous microblog to connect with them. Not only that, as a small business owner you can also connect to your existing customers and interact with them to learn more about how your products, brand or services are perceived.

  • Build relationships

Once you start gaining followers on Twitter, you should try to build a positive relationship with them to grow even more your business. To this end, an effort should be to publish updates and tweets that your customers find interesting and useful. Keep your direct marketing or  sales pitch for later, since too many marketing ads may not be very positive to your image at first. In addition, avoid sending too many messages from your Twitter account in a given period, as an activity of this kind could be considered as spam.

  • Create brand awareness

As you all know the big brands don’t need presentation to get followers. But small businesses owners, who want more people to know about their line of products or brand, should use Twitter to build their branding. People generally prefer to interact with a person rather than with a logo, unless it is well-known brand. Thus if you’re owner of a small company that’s still in its early stages, it’s best to first create a personal profile, and then create a profile for your company, and once you’ve created a profile for your company, you can use the Twitter account to introduce new products under your brand or product line.

  • Provide information

News travels faster online than it does across the radio or television. You can use your business Twitter account to make important announcements and share any valuable news that your customers would like. While a TV or radio commercial can do the same job for you, Twitter is free and the message is sent to millions of people in a short period of time.

  • Survey and feedback

Twitter can be a great tool for interacting with customers and market their products and its also a very effective weapon to collect feedback from customers and their opinions on your company’s products and services . All you need to do is to follow the conversations about your company’s products and get the answers without even asking. If you have something specific to learn, you can do so by asking directly to customers or by carrying out a survey through your Twitter business account.

  • Manage your online reputation

You can also use Twitter to learn and control what is said about your business products and your company in general. A lot of people use Twitter to communicate what they do and how they feel about everything and anything. So there are many possibilities that a dissatisfied customer or a competitor might be using the micro -blogging site to create a negative publicity of your products. Keeping a tab on the Twitter conversation involving your brand can help you solve these situations and manage your online reputation in a professional manner.

  • Keep an eye on the competition

The use of tools such as “Twitter Search” can be a great way not only to check your Twitter reputation, but also to keep an eye on your the competitors activities and their reputation as well. Learning about your competitors can help you plan your business marketing strategies better and help you avoid mistakes that could affect your business.

  • Twitter can be viral

Once you gain popularity on Twitter, you will be able to enjoy the benefits of seen your tweets go viral. A message on Twitter can be Retweeted any number of times, which means that any message useful or interesting enough can be transmitted to a large number of Twitter users in a very short time . This strategy when applied to your marketing or promotional tweets can bring great results.

  • Promote your company’s blog

If you have a company blog as part of your small business SEO strategies, the best way to promote it is through Twitter. If you believe that the information provided in your company’s blog would be appreciated by your followers, simply share the link  and Tweet it. This will not only divert traffic to your blog, but will also make your message go viral if your customers find your content useful enough.

And remember, the best part about Twitter is that its free, making it the ideal solution for small business marketing. In any case the advantages of using Twitter for small business is a big plus and if you are a local small business you should definitely take the steps to ensure that this powerful tool is used properly in your for your benefit.


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