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The importance of using twitter for small businesses:

Twitter, the online social networking and microblogging service that enables users to send and read short 140-character text messages, called “tweets” already counts with with 200 million users sending over 400 million tweets daily and without any doubt this social network can  certainly be an effective channel for communication for any small business. Contrary to popular belief, Twitter is not only a place for teenagers or celebrities talking about their daily activities. The importance and advantages of Twitter as a marketing tool has been proven by many small business owners, who have used this social network to grow their businesses. Bearing in mind that its free to market any product on Twitter, small businesses, without a doubt should start using this modern internet marketing tool to enhance their marketing activities online.

using twitter for small business

How can Twitter help small businesses?

In this post I’ll write about some of the factors that make emphasis on why Twitter is important for small businesses and how can they benefit from it;

  • Connects your business to your customers

Twitter counts with millions of users and more people are joining daily, making it one of the best places to look for potential customers. Small businesses that cater to a niche market or people of a particular geographic area can use this famous microblog to connect with them. Not only that, as a small business owner you can also connect to your existing customers and interact with them to learn more about how your products, brand or services are perceived.

  • Build relationships

Once you start gaining followers on Twitter, you should try to build a positive relationship with them to grow even more your business. To this end, an effort should be to publish updates and tweets that your customers find interesting and useful. Keep your direct marketing or  sales pitch for later, since too many marketing ads may not be very positive to your image at first. In addition, avoid sending too many messages from your Twitter account in a given period, as an activity of this kind could be considered as spam.

  • Create brand awareness

As you all know the big brands don’t need presentation to get followers. But small businesses owners, who want more people to know about their line of products or brand, should use Twitter to build their branding. People generally prefer to interact with a person rather than with a logo, unless it is well-known brand. Thus if you’re owner of a small company that’s still in its early stages, it’s best to first create a personal profile, and then create a profile for your company, and once you’ve created a profile for your company, you can use the Twitter account to introduce new products under your brand or product line.

  • Provide information

News travels faster online than it does across the radio or television. You can use your business Twitter account to make important announcements and share any valuable news that your customers would like. While a TV or radio commercial can do the same job for you, Twitter is free and the message is sent to millions of people in a short period of time.

  • Survey and feedback

Twitter can be a great tool for interacting with customers and market their products and its also a very effective weapon to collect feedback from customers and their opinions on your company’s products and services . All you need to do is to follow the conversations about your company’s products and get the answers without even asking. If you have something specific to learn, you can do so by asking directly to customers or by carrying out a survey through your Twitter business account.

  • Manage your online reputation

You can also use Twitter to learn and control what is said about your business products and your company in general. A lot of people use Twitter to communicate what they do and how they feel about everything and anything. So there are many possibilities that a dissatisfied customer or a competitor might be using the micro -blogging site to create a negative publicity of your products. Keeping a tab on the Twitter conversation involving your brand can help you solve these situations and manage your online reputation in a professional manner.

  • Keep an eye on the competition

The use of tools such as “Twitter Search” can be a great way not only to check your Twitter reputation, but also to keep an eye on your the competitors activities and their reputation as well. Learning about your competitors can help you plan your business marketing strategies better and help you avoid mistakes that could affect your business.

  • Twitter can be viral

Once you gain popularity on Twitter, you will be able to enjoy the benefits of seen your tweets go viral. A message on Twitter can be Retweeted any number of times, which means that any message useful or interesting enough can be transmitted to a large number of Twitter users in a very short time . This strategy when applied to your marketing or promotional tweets can bring great results.

  • Promote your company’s blog

If you have a company blog as part of your small business SEO strategies, the best way to promote it is through Twitter. If you believe that the information provided in your company’s blog would be appreciated by your followers, simply share the link  and Tweet it. This will not only divert traffic to your blog, but will also make your message go viral if your customers find your content useful enough.

And remember, the best part about Twitter is that its free, making it the ideal solution for small business marketing. In any case the advantages of using Twitter for small business is a big plus and if you are a local small business you should definitely take the steps to ensure that this powerful tool is used properly in your for your benefit.


One of the most common concerns among businesses that have decided to create a Facebook page is what to post to gain more fans and followers and have an attractive fanpage.

Depending on the type of business you have, you can publish in many ways on your Facebook page to add value to the experience of your fans/followers, build goodwill toward your business and maintain constant interaction with your audience.

what to post on facebookBusinesses that sell products online
(Eg. beauty products, accessories, clothes)

-Give a BIG WELCOME to your new fans; Make them feel unique and not like “just another fan”. Remember, anyone  who “likes” your page is now a direct client so you must make them feel as at your home or office. A group greeting of welcome and interactions with ‘like’ will give you a special touch to this friendly and commercial relationship that just beginning.

-Pictures of your products. High quality images with prices, full products description and a link that leads to the payment page.
-Ask your clients if their looking for something in particular from your business.
-News about your new products, updates, stock, etc.
-Pictures of your customers using your products.
-Special or seasonal promotions.
-Questions, opinions, phrases and information that reflect the values of your business.

If you’re promoting products online the above list is what your followers are going to be expecting from your business!

Services Business.
(Eg. Accounting Firm, consulting services, lawngarden services)

If you run a service business like for example an accounting firm or carpet cleaner company for this type of business to grow their fan base the key is to add value and don’t try to sell. The idea is to build a reputation based on your knowledge and experience to settle down as a reference for your item.

Your new Facebook fans will love that you post relevant links demonstrating that you know about your business. For example, a beauty and health business-oriented services can post something like: “Today we will show how to make a mask with natural home-made ingredients in five minutes”.

  • Your fanbase should also expect:

– Links to complementary services that your customers might need.
– Links to articles in your blog.  (If you don’t have a blog create one NOW!)
– Information on new services and new developments.
– Questions, opinions, statements and information that reflect the values of your business.
– Relevant Images of your products with links to your products.

Local services business
(Eg. travel agency, pet shop, mechanic shop, beauty salon )

The idea to create a FB fanpage is to encourage customers to book, visit and share your business; Do you own a local service business? Then you should do this on FB:

-Use Facebook events and promotions to publish special content.
-News about new staff and services, recognition, new technologies that you are using to improve services.
-Reminders. Customers buy at one time, but you can try to encourage them to purchase before with publications. EJ. “Do you need a haircut before the holidays? Appointments are running out! “or” we have just released our new canine daycare with spa included! There is still availability for this weekend if you call in now.”
-Offer your clients information about events or special times.
-Don’t forget about creating contests
-Questions, opinions, phrases and information that reflect the values of your business are valuable to your clients.

Food business or tourist site
(Eg. A café, bar, restaurant)

Owning a restaurant is a heck of an experience and your customers will love the story you got to tell about yours. If you’re in the food market, you own your little own place and you have your Facebook business fanpage setup already this is most probably what your clients will be expecting from you!

-Images of the ‘Experience’. A plate of food, a drink, the view from the place, etc., accompanied by a short description and a question. Ej. “Good Morning! Who makes the most delicious cappuccino in (Your Town’s Name)?
-News on the menu, awards, or a new product.
-Promotions. Discounts on specific days, jobs, live music.
-Entertainment. Pictures of your staff having fun, images of owner trying the new menu. (People love this things)
-Reminder of special dates. Mother’s day, Friends day, Valentines, etc.
-Images. Try to accompany all your Facebook postings with an attractive image and a link.
-Opening hours on special dates.
-Questions, opinions, phrases and information that reflect the values of your business.

This is all about sharing! Comments might be closed due to some spammers but Pingbacks are always welcome!

Follow me on Twitter @imelseda for more updates and tips!

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