Marketing experts are united in declaring that social media platforms can serve as an effective promotional conduit for small businesses. It is definitely worth testing the waters and joining the increasing number of businesses that now maintain Facebook and Twitter accounts. Surely you want to be sure that you will be profiting from it mainly because you will be investing money. If you want to benefit from social media marketing, you need to know a few things about it first.
A business can gain significant competitive advantage when it has a social media presence. There is no denying the fact that more than a handful of small businesses are now enjoying prosperity mainly due to their immense popularity on Facebook and Twitter. A report from the Social Media Examiner revealed that there was increased traffic in 75% of small and medium-sized enterprises. Meanwhile, there was 89% increase in exposure. More visitors could easily translate to increased conversion especially if the products present compelling features that consumers will have difficulty resisting.
But success can only be attained after much hard work is accomplished. Building a social media presence does not take overnight and attaining major profits require a waiting period. There are certain requirements as well. For instance, a marketing strategy that is centered on social media should be holistic, streamlined, and targeted.
So, what are some of the benefits of using social media for your business? Here are a few possibilities to convince you that it is worth the effort to include social media platforms in your marketing strategy.
Exposure ad brand recognition
In the world of marketing, repeated exposure is said to be important in enticing a customer to buy a particular product. This old adage applies in today’s consumer culture, and there’s no better and more consistent exposure than what awaits your business in social media platforms. Account users check their newsfeeds a number of times during the day and anywhere that they have a decent Internet connection. Everyone who is part of the network can be reminded every so often of product features to help seal the decision for them.
In addition to exposure, social media platforms can contribute significantly to brand awareness, such that the public knows what the company is about and what the product is for. Building a community that keeps talking about the positive attributes of the product is one of the most effective means of spreading the word about it. Social media account users make up a community that are engaged in an ongoing dialog about your products and that is definitely helpful in building up the brand’s reputation. It does not matter how small a company is. It can exert a huge influence with the help of social media. This is usually achieved by the snowball effect which is always effective in attracting customers.
Lowered marketing costs
Another huge benefit of this form of modern marketing is that it is very cost-effective. Surely, there are expenses to be incurred, but it is nothing compared to the expenses of running paid ads and implementing other advertising strategies. You can broadcast content to a wide audience and they are sure to be interested because they “like” your page, right? You won’t have to spend additional money to spread the word beyond the existing circle of followers because the people who “like” your company will be doing this for you. They will share information about your products and services with their own online network of friends. These social signals are what search engines are looking for. Consequently, you’ll get better rankings on search results just because your brand is popular in social media. You won’t even have to pay for SEO to get the desired outcomes.
Customer service 24/7
Another great benefit of using social media for your business is that you open up opportunities for your customers to express their concerns in the most convenient way possible. They only need to log in to their Twitter and Facebook accounts and every inquiry or concern that they have are sent directly to you. You can provide better customer service because you are communicating directly with your customers and an open line is maintained 24/7. You can demonstrate your devotion to them by being responsive to their inquiries and by accommodating any request that they may have.
There’s no real importance of the current size of your business, if a small, medium or big business social media marketing can help your company experience and maintain growth. Companies like Social Media Combo are an excellent and fast way to make social media work for your business SEO and SMO marketing strategies. There are millions of potential customers using social media right now, even your competitors. So what are you waiting for?
The importance of using twitter for small businesses:
Twitter, the online social networking and microblogging service that enables users to send and read short 140-character text messages, called “tweets” already counts with with 200 million users sending over 400 million tweets daily and without any doubt this social network can certainly be an effective channel for communication for any small business. Contrary to popular belief, Twitter is not only a place for teenagers or celebrities talking about their daily activities. The importance and advantages of Twitter as a marketing tool has been proven by many small business owners, who have used this social network to grow their businesses. Bearing in mind that its free to market any product on Twitter, small businesses, without a doubt should start using this modern internet marketing tool to enhance their marketing activities online.
How can Twitter help small businesses?
In this post I’ll write about some of the factors that make emphasis on why Twitter is important for small businesses and how can they benefit from it;
- Connects your business to your customers
Twitter counts with millions of users and more people are joining daily, making it one of the best places to look for potential customers. Small businesses that cater to a niche market or people of a particular geographic area can use this famous microblog to connect with them. Not only that, as a small business owner you can also connect to your existing customers and interact with them to learn more about how your products, brand or services are perceived.
- Build relationships
Once you start gaining followers on Twitter, you should try to build a positive relationship with them to grow even more your business. To this end, an effort should be to publish updates and tweets that your customers find interesting and useful. Keep your direct marketing or sales pitch for later, since too many marketing ads may not be very positive to your image at first. In addition, avoid sending too many messages from your Twitter account in a given period, as an activity of this kind could be considered as spam.
- Create brand awareness
As you all know the big brands don’t need presentation to get followers. But small businesses owners, who want more people to know about their line of products or brand, should use Twitter to build their branding. People generally prefer to interact with a person rather than with a logo, unless it is well-known brand. Thus if you’re owner of a small company that’s still in its early stages, it’s best to first create a personal profile, and then create a profile for your company, and once you’ve created a profile for your company, you can use the Twitter account to introduce new products under your brand or product line.
- Provide information
News travels faster online than it does across the radio or television. You can use your business Twitter account to make important announcements and share any valuable news that your customers would like. While a TV or radio commercial can do the same job for you, Twitter is free and the message is sent to millions of people in a short period of time.
- Survey and feedback
Twitter can be a great tool for interacting with customers and market their products and its also a very effective weapon to collect feedback from customers and their opinions on your company’s products and services . All you need to do is to follow the conversations about your company’s products and get the answers without even asking. If you have something specific to learn, you can do so by asking directly to customers or by carrying out a survey through your Twitter business account.
- Manage your online reputation
You can also use Twitter to learn and control what is said about your business products and your company in general. A lot of people use Twitter to communicate what they do and how they feel about everything and anything. So there are many possibilities that a dissatisfied customer or a competitor might be using the micro -blogging site to create a negative publicity of your products. Keeping a tab on the Twitter conversation involving your brand can help you solve these situations and manage your online reputation in a professional manner.
- Keep an eye on the competition
The use of tools such as “Twitter Search” can be a great way not only to check your Twitter reputation, but also to keep an eye on your the competitors activities and their reputation as well. Learning about your competitors can help you plan your business marketing strategies better and help you avoid mistakes that could affect your business.
- Twitter can be viral
Once you gain popularity on Twitter, you will be able to enjoy the benefits of seen your tweets go viral. A message on Twitter can be Retweeted any number of times, which means that any message useful or interesting enough can be transmitted to a large number of Twitter users in a very short time . This strategy when applied to your marketing or promotional tweets can bring great results.
- Promote your company’s blog
If you have a company blog as part of your small business SEO strategies, the best way to promote it is through Twitter. If you believe that the information provided in your company’s blog would be appreciated by your followers, simply share the link and Tweet it. This will not only divert traffic to your blog, but will also make your message go viral if your customers find your content useful enough.
And remember, the best part about Twitter is that its free, making it the ideal solution for small business marketing. In any case the advantages of using Twitter for small business is a big plus and if you are a local small business you should definitely take the steps to ensure that this powerful tool is used properly in your for your benefit.
Are you using Pinterest for your small business?
With more than 70 million active users and steadily growing Pinterest has become one of the giant social media networks along with Twitter and Facebook. On this infographic, courtesy of waspbarcode.com, you can see how important Pinterest can be for any small business.
Facts you should know about using Pinterest for your small business:
- Pinterest is one of the fastest growing social networks in the world.
- As a business use Pinterest to quickly and easily bookmark, organize and share useful and beautiful visual ideas to your new Pinterest followers.
- 58% of its users are female while 42% are male users.
- Pinterest is not only a social media network, but also a place where businesses are seeing direct sales.
- Use this giant of social media to show your products, ideas and how to’s of your business.
Internet Retailers- Online retailers can share “How To” guides that go along with their businesses.
Local Products- If your business sells tangible products why not use Pinterest to post images of your latest arrivals?
Specialized Services- Whether it’s cutting hair, making birthday cakes, or designing clothes for dogs the truth is that nowadays any business can take advantage of Pinterest and show the world the services they provide.
Are you using Pinterest for your small business?
Remember to use the comments box to share your Pinterest username..