How to promote your Facebook photo contests
There are many ways that you can take advantage of photo contests and the avenues offered by Facebook in promoting your brand. If you have an online business and you want to introduce it to a bigger audience, photo contests can serve as a legitimate promotional campaign. Facebook photo contests allow you to expand the reach of your company at very little expense. Here are five ways by which you can promote the photo contest that you have organized to facilitate brand recognition. If in the end you want more likes and shares of your page, and huge boost in Web traffic you’d pay attention to these guidelines.
#1: Offer rewards and incentives for each entry to the Facebook photo contest
The best way to spread the word about an ongoing photo contest is people sharing the information to other Facebook users as well as in other social media platforms such as Instagram, Pinterest, Twitter and Google Plus. People must find the motivation to perform the additional task of hitting a couple of more buttons. They must be interested enough in the subject and deem it worth sharing. Receiving a reward or incentive can motivate audiences to share the information.
#2: Ask the public to be the judge of the contest
You can ask a panel of experts in photography to judge the entries, but make sure that you also involve the public in the vote. Many reality shows on television have benefited from viewer participation. In the same way that these shows enjoy consistently high ratings, you can invite the public, in this case, Facebook users to vote for their favorite photo. You can even reward participants who share the page and spread the word on your behalf.
#3: Feature a Weekly Fan Photo
Friends, fans and followers on Facebook become even more engaged if they are in the limelight. You can post a submitted fan photo as the featured photo of the week with the name of the photographer and a short description of the photograph. Making fans a part of a social marketing campaign is a strategy that always pays off. People love to see their names and they will spread the word about your campaign on their own when they share their featured photo on your Facebook page to their online social circle.
#4: Feature the winning photo as your page’s cover photo
The winner of your photo contest must be given star treatment. The best way to promote your fan page while giving the winner his or her well-deserved time at the spotlight is to use the winning image as the current cover photo. You can set a time for this special feature, but consider the fact that the winner will be sharing the photo and your page to friends and colleagues. They will also provide this new audience a link to your page on all the other social media sites that they maintain. This is s great opportunity for your brand to spread to a new audience, while allowing the winner to exploit bragging rights.
#5: Capitalize on important events
Lastly, you will find increased participation and exposure if you tie your Facebook photo contest with a popular event (e.g. March Madness, the Super Bowl). You can spread the word about your promotional campaign further with the additional links.
Related Posts:
- 7 Things You Need to Know to Run a Successful Photo Contest on Facebook
- Easy And Fast Ways To Get More Facebook Likes For Your Fan page
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What can social media do for your business?
Marketing experts are united in declaring that social media platforms can serve as an effective promotional conduit for small businesses. It is definitely worth testing the waters and joining the increasing number of businesses that now maintain Facebook and Twitter accounts. Surely you want to be sure that you will be profiting from it mainly because you will be investing money. If you want to benefit from social media marketing, you need to know a few things about it first.
Work for success
A business can gain significant competitive advantage when it has a social media presence. There is no denying the fact that more than a handful of small businesses are now enjoying prosperity mainly due to their immense popularity on Facebook and Twitter. A report from the Social Media Examiner revealed that there was increased traffic in 75% of small and medium-sized enterprises. Meanwhile, there was 89% increase in exposure. More visitors could easily translate to increased conversion especially if the products present compelling features that consumers will have difficulty resisting.
But success can only be attained after much hard work is accomplished. Building a social media presence does not take overnight and attaining major profits require a waiting period. There are certain requirements as well. For instance, a marketing strategy that is centered on social media should be holistic, streamlined, and targeted.
So, what are some of the benefits of using social media for your business? Here are a few possibilities to convince you that it is worth the effort to include social media platforms in your marketing strategy.
Exposure ad brand recognition
In the world of marketing, repeated exposure is said to be important in enticing a customer to buy a particular product. This old adage applies in today’s consumer culture, and there’s no better and more consistent exposure than what awaits your business in social media platforms. Account users check their newsfeeds a number of times during the day and anywhere that they have a decent Internet connection. Everyone who is part of the network can be reminded every so often of product features to help seal the decision for them.
In addition to exposure, social media platforms can contribute significantly to brand awareness, such that the public knows what the company is about and what the product is for. Building a community that keeps talking about the positive attributes of the product is one of the most effective means of spreading the word about it. Social media account users make up a community that are engaged in an ongoing dialog about your products and that is definitely helpful in building up the brand’s reputation. It does not matter how small a company is. It can exert a huge influence with the help of social media. This is usually achieved by the snowball effect which is always effective in attracting customers.
Lowered marketing costs
Another huge benefit of this form of modern marketing is that it is very cost-effective. Surely, there are expenses to be incurred, but it is nothing compared to the expenses of running paid ads and implementing other advertising strategies. You can broadcast content to a wide audience and they are sure to be interested because they “like” your page, right? You won’t have to spend additional money to spread the word beyond the existing circle of followers because the people who “like” your company will be doing this for you. They will share information about your products and services with their own online network of friends. These social signals are what search engines are looking for. Consequently, you’ll get better rankings on search results just because your brand is popular in social media. You won’t even have to pay for SEO to get the desired outcomes.
Customer service 24/7
Another great benefit of using social media for your business is that you open up opportunities for your customers to express their concerns in the most convenient way possible. They only need to log in to their Twitter and Facebook accounts and every inquiry or concern that they have are sent directly to you. You can provide better customer service because you are communicating directly with your customers and an open line is maintained 24/7. You can demonstrate your devotion to them by being responsive to their inquiries and by accommodating any request that they may have.
There’s no real importance of the current size of your business, if a small, medium or big business social media marketing can help your company experience and maintain growth. Companies like Social Media Combo are an excellent and fast way to make social media work for your business SEO and SMO marketing strategies. There are millions of potential customers using social media right now, even your competitors. So what are you waiting for?
SEOprofiler the favorite SEO software among internet marketers and webmasters
Are you struggling with SEO and getting your website or blog listed on the search engines? Has your website been suffering from the latest Google’s new algorithm update that has already impacted more more than 90 percent of worldwide searches called “Hummingbird“? What you need is a comprehensive SEO solution that helps you get that number one spot on Google for the keywords that, as a webmaster, you always dreamed about. You need a product that has been tested and proven like SEOprofiler a program that can help you get those great Google ranks that you need to see real success with your online business.
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The program is free to try so you can get a feel for it and learn how it can help your ‘serps‘ position. This is a sophisticated SEO software tool that will help you get that great Google rank so you’re website is the one that gets the traffic and not your competitors. SEOprofiler has powerful webpage optimization features that can definitely help boost your page rank on Google by a wide margin. The number of pages and keywords you can optimize vs. your competitors pages is unlimited and the program is 100% whitehat so you won’t be getting your site in trouble with Google, the world’s largest search engine.
I have been using it for more than a year now and what really got me into it was its “keyword research tools” so you’ll know which keywords are going to work for your web page and bring in the best traffic numbers. The software has the ability to scan your website and look for potential problems that might make it difficult to get it listed in the search engines correctly. You can also use this tool so see the SEO tactics of your competitors so you can get ahead of them in the game. You’ll be able to track your results plus you’ll have a lot of search engine optimization tools that are available to you with SEOprofiler 2014.
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Get on the 1st page of Google to dramatically increase your exposure. You’ll have the tools you need to increase your rank in the search engines.
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- You can use this program to see how your competitors are doing and where they are ranking so you can get ahead of them in the search engines. There’s tools with the program that will help you do this.
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- This program helps you find the best keywords so you know which ones are going to help you get the traffic your website needs to be successful online.
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SEOprofiler is the best SEO tool you can possibly use. And besides counting with a ton of great features that you can use to ensure your website gets a great rank on the search engines and the traffic that you need to be a success online with your business its also the favorite SEO software tool of webmasters.
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