What is Vine? The Vine app, is a mobile application that allows you to create, edit and share videos of six seconds. Then you can upload the videos to Twitter or Facebook. Vine is also the fastest growing app in history!.
This app, which recently reached 40 million users, offers businesses the opportunity to do many things without having to bore their audience. The six seconds may seem little, but worldwide businesses and professionals have already jumped on the new app and with lots of creativity they have already captured their ideas in 6 seconds to sell their products or services or simply to amuse their followers.
Here are some ways in which you can start using Vine for online business:
>> Give them a little tour at your workplace – This is a good one! People always like to know what’s happening behind the scenes. Showing off your workplace to your followers and customers will give them the opportunity to see you as a more friendly and trustworthy business.
>> Demonstration or creating a product – A few ways your business can start using Vine is to showcase your products, in specific, the creations of these. If you own a restaurant, why not create a Vine video showing off the rapid preparation of a special house dish?
>> Show off your team – You can easily use the application to introduce your team. Your workplace team can work together and create several videos of six seconds so that each Member is present.
>> Give importance to your customers – Do you have 1 or 2 loyal customers who deserve recognition? Why not share a Vine video of your customers buying or using your products and services? They’ll love the idea of been recognized.
>> Contests – Creating special promotions or contests to increase the participation of your followers has always worked. Ask your clients to create their own videos about something related to your business.
These are just a few of the ways that your business can use Vine. It is fast, easy and best of all it’s free. Remember to be creative!
Click here to download Vine.
HAVE FUN!
One of the most common concerns among businesses that have decided to create a Facebook page is what to post to gain more fans and followers and have an attractive fanpage.
Depending on the type of business you have, you can publish in many ways on your Facebook page to add value to the experience of your fans/followers, build goodwill toward your business and maintain constant interaction with your audience.
Businesses that sell products online
(Eg. beauty products, accessories, clothes)
-Give a BIG WELCOME to your new fans; Make them feel unique and not like “just another fan”. Remember, anyone who “likes” your page is now a direct client so you must make them feel as at your home or office. A group greeting of welcome and interactions with ‘like’ will give you a special touch to this friendly and commercial relationship that just beginning.
-Pictures of your products. High quality images with prices, full products description and a link that leads to the payment page.
-Ask your clients if their looking for something in particular from your business.
-News about your new products, updates, stock, etc.
-Pictures of your customers using your products.
-Special or seasonal promotions.
-Questions, opinions, phrases and information that reflect the values of your business.
If you’re promoting products online the above list is what your followers are going to be expecting from your business!
Services Business.
(Eg. Accounting Firm, consulting services, lawngarden services)
If you run a service business like for example an accounting firm or carpet cleaner company for this type of business to grow their fan base the key is to add value and don’t try to sell. The idea is to build a reputation based on your knowledge and experience to settle down as a reference for your item.
Your new Facebook fans will love that you post relevant links demonstrating that you know about your business. For example, a beauty and health business-oriented services can post something like: “Today we will show how to make a mask with natural home-made ingredients in five minutes”.
- Your fanbase should also expect:
– Links to complementary services that your customers might need.
– Links to articles in your blog. (If you don’t have a blog create one NOW!)
– Information on new services and new developments.
– Questions, opinions, statements and information that reflect the values of your business.
– Relevant Images of your products with links to your products.
Local services business
(Eg. travel agency, pet shop, mechanic shop, beauty salon )
The idea to create a FB fanpage is to encourage customers to book, visit and share your business; Do you own a local service business? Then you should do this on FB:
-Use Facebook events and promotions to publish special content.
-News about new staff and services, recognition, new technologies that you are using to improve services.
-Reminders. Customers buy at one time, but you can try to encourage them to purchase before with publications. EJ. “Do you need a haircut before the holidays? Appointments are running out! “or” we have just released our new canine daycare with spa included! There is still availability for this weekend if you call in now.”
-Offer your clients information about events or special times.
-Don’t forget about creating contests
-Questions, opinions, phrases and information that reflect the values of your business are valuable to your clients.
Food business or tourist site
(Eg. A café, bar, restaurant)
Owning a restaurant is a heck of an experience and your customers will love the story you got to tell about yours. If you’re in the food market, you own your little own place and you have your Facebook business fanpage setup already this is most probably what your clients will be expecting from you!
-Images of the ‘Experience’. A plate of food, a drink, the view from the place, etc., accompanied by a short description and a question. Ej. “Good Morning! Who makes the most delicious cappuccino in (Your Town’s Name)?
-News on the menu, awards, or a new product.
-Promotions. Discounts on specific days, jobs, live music.
-Entertainment. Pictures of your staff having fun, images of owner trying the new menu. (People love this things)
-Reminder of special dates. Mother’s day, Friends day, Valentines, etc.
-Images. Try to accompany all your Facebook postings with an attractive image and a link.
-Opening hours on special dates.
-Contests.
-Questions, opinions, phrases and information that reflect the values of your business.
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This year 2013 has been filled with a lot of innovative changes as far as social media marketing is concerned. As this year comes to an end internet marketers are looking forward to what the marketing terrain will be like in the year 2014. It is predicted that mobile marketing will surpass normal ways of online marketing, #hashtags are on their way to become a leading online search tool and social media will become an essential aspect of all business strategies.
Indeed, 92 percent of marketers already use content marketing, and 58 percent of B2B and 60 percent of B2C marketers plan to increase their budgets in this space over the next 12 months.
Nowadays every brand has the same ability to communicate in social networks, closeout a successful year and prepare for the 2014 looking for greater performance and more challenging goals.
The last month of the year has its own emotional & commercial peculiarities that prepare users to receive thousands of offers and see miscellaneous messages with an incentive to buy in the Christmas season.
From Social Media Combo, a social marketing company providing affordable packages where webmasters, SEO firms, journalists and musicians are able to buy Twitter followers without following and Facebook likes to help any business fanpage on their contests and promotions, we want to share three ways your business can take advantage of in 2014 and fully exploit your brand using social media, generating promotional actions of incentive and engagement.
Your brand should take advantage of the trend and follow simple steps:
- Seduce & Attract: Think wisely on strategies that call the attention of your audience and generate interest because this way you can connect the user with your ideas engaging him/her to be part of your brand. Some strategies may be in the visual attraction with a contest of images. You can also use sites like Pinterest and Instagram for image contests. Be creative, though, and show the world what you have to offer with a gallery of products.
- Be YOURSELF: We’ve all seen how BIG and small brands create contests, the important thing is to be different in the prize/gift or the way to reward your customers. Think of gifts that will engage your customers with your brand. Five ways to choose a cash prize for a contest can start to awake the desire, expectations, connect the award/prize with your brand, risk but win and rely on simplicity.
- Sell: Planning your social media strategy for 2014 is and should be all about selling! Right? For that to happen we have to learn first how to communicate your personal brand in a more personal way with more efficient communication with your audience. Once you dominate this you can offer products or services with a lot more trust.
Visit SocialMediaCombo.Net and start preparing for the explosion of your brand on Facebook, and Twitter in 2014.
Social Media 202 